By adding a Designer jewelry line to your store inventory, you can increase your financial margin per square foot of your retail space. Some suggestions:

1. Carry Unique, Designer Jewelry
Invest in designer jewelry that has a consistent “look” but offers new collections to keep your customers coming in to see “what’s new?” A designer jewelry line should come with a story or biography of the designer. Designer jewelry branding is important to the customer to feel a connection with the creative process of the one of a kind jewelry. Designer jewelry brands with consistent quality increases customer confidence and keep them coming back for more. You can drive sales while building friendly relationships by keeping customers updated on the latest designer jewelry collections.


2. Display in a Jewelry Case
You can boost sales by adding a designer jewelry case near the checkout location in your store. It doesn’t take a lot of space, yet will generate sales to customers who love designer jewelry for themselves or to give as a special gift. When a customer asks to see the jewelry out of the case, the salesperson has an opportunity to interact with the customer and to present the story behind the one of a kind jewelry. A well designed jewelry display case also provides a level of security for the jewelry.

Display Case

3. Invest in Fine Designer Jewelry
Jewelry made with precious metals (sterling silver, gold, etc...) and genuine gemstones will always have a market worth as opposed to costume jewelry. Sterling silver jewelry is affordable and allows designers to create art jewelry collections with gemstones in the latest trends for a brand new look. One of a kind sterling silver jewelry also goes well with gold and platinum, giving your customers an opportunity to mix and match their jewelry collection. By offering a quality designer silver jewelry line in your store, you will increase your percentage of sales per square foot of your retail space with a relatively small investment.

See what's new with the Chris Bales designs for Elligators Silver Jewelry collection here!